Privacy Policy

Effective Date: 7 August 2026

Data Controller: MCL Asset Group

Contact: enquiries@mclassetgroup.co.uk

At MCL Asset Group, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or submit site details for appraisal.

1. Information We Collect

We collect personal data that you voluntarily provide to us when submitting a site for assessment or making an inquiry, including:

  • Identity Data: Full name, company name (if applicable), and your role (e.g., Landowner, Agent, Executor).

  • Contact Data: Telephone number and email address.

  • Property Data: Site location, postcode, acreage, current use, and planning notes provided in relation to potential land acquisitions.

  • Technical Data: Basic IP address, browser type, and usage data collected via standard website analytics/cookies.

2. How We Use Your Data

We use your personal data solely for legitimate business purposes, including:

  • Conducting desktop appraisals and technical feasibility reviews of submitted land parcels.

  • Contacting you directly regarding your site inquiry or acquisition terms.

  • Fulfilling legal, tax, or regulatory requirements.

We will never sell, rent, or trade your personal or site data to third-party marketing companies.

3. Legal Basis for Processing

We process your data under the following legal bases defined by UK GDPR:

  • Legitimate Interests: To evaluate potential land acquisitions and communicate with landowners or retained agents who have submitted site details.

  • Contractual Necessity: Steps taken prior to entering into a land option, promotion, or purchase agreement.

  • Legal Obligation: Compliance with UK anti-money laundering (AML) and financial reporting regulations where required.

4. Data Sharing & Confidentiality

All site inquiries and personal information are treated with strict commercial confidentiality. We only share data with third parties where necessary to process a potential transaction:

  • Professional advisers (such as our retained solicitors, planning consultants, or chartered surveyors) under strict confidentiality terms.

  • Regulatory or law enforcement bodies if required by UK law.

5. Data Retention & Security

We implement appropriate security measures to prevent your personal data from being lost, used, or accessed without authorization. We retain your information only as long as necessary to fulfill the purposes for which it was collected, or to comply with legal obligations.

6. Your Legal Rights

Under UK data protection laws, you have rights including:

  • The right to request access to the personal data we hold about you.

  • The right to request correction or erasure of your personal data.

  • The right to object to or restrict processing of your data.

7. Cookies & Tracking Technologies

Our website uses standard cookies and similar tracking technologies to ensure optimal performance and analyze site usage.

  • Essential Cookies: Necessary for the operational security and functionality of the website (e.g., managing session security and navigation).

  • Analytics Cookies: Measure visitor usage (such as pages visited and device types) to help us improve the site experience. These collect aggregated, anonymous data.

  • Managing Cookies: You can manage or disable non-essential cookies via your browser settings or by adjusting your preferences in our site’s cookie banner upon entry.

To exercise any of these rights, please contact MCL Asset Group directly at enquiries@mclassetgroup.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.